It's a foundation or BB cream which wrapped inside a cushion in a compact package. The unique packaging design makes it's easier & quicker to apply.
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I really curious about it, wanna try the Laneige one but the Etude House one seems tempting too. If you wanna know more about cushion foundation, you can watch the video below.
As you know Korean makeup trend always become a world trend, like BB cream and CC cream. I think it will be the next world makeup trend too! What do you think?